Shop with Hot Metal on Small Business Saturday!
Small Business Saturday is around the corner, and that means it’s time to come to Hot Metal Harley-Davidson® and shop!
Small Business Saturday was started by American Express on November 27th, 2010 in an effort to help small businesses gain additional exposure and to change the way consumers shop within their own communities during the Holiday Season.
When you think of Harley-Davidson® in general, many don’t think of small businesses. Many think of it as a large billion-dollar business that is traded on the New York Stock Exchange and has its shares of ups and downs in the news every day.
While that may be true, the Motor Company relies on it’s dealer network of over 650 individual dealerships in the United States alone. The majority of these dealerships are locally owned and operated. Hot Metal Harley-Davidson® is one of those dealerships.
It was purchased as Heritage Harley-Davidson® in 2004 by Thomas (Toby) O’Brien, Jr. It was renamed Hot Metal Harley-Davidson® in 2007 after the ownership change was complete and a whole new staff and management was brought on board. I’m proud to say that I was here for the change in not only name, but culture.
We are a small business. We have around 30 employees that provide for their families by working here in various roles each and every day. Family is the centerpiece for this business and comes first and foremost. In management alone there are 15 kids between Toby, Lori, Todd, and myself. Many of them have come here to work and help out at events over the years.
The nice thing about our size dealership is that we are large enough to carry a nice inventory of motorcycles (both pre-owned and new), clothing, parts, and accessories, and we are small enough to know our customers by first name.
We have our regulars that come and hang out in our lounge, watch TV, and eat popcorn. We have some that come in every year or two and trade up to a new model, and we have first-time customers who are hitting the saddle for the first time. It’s a nice mix.
This is something that you can’t do in larger stores. I mean do you see anyone go to Macy’s and hang out in a certain department? What other retailer has this type of relationship with their customers. How can this not be considered small business?
The events are another nice way we interact with our customers. In the wintertime we have small in-store poker runs, happy hours, and we even did biker bingo once. In the summer it’s all about being outdoors, bands and food!
Oh yeah, did I mention we go riding? Even the owner, Toby goes on mystery rides once a month and our customers tag along for a chance to talk shop, talk about their own families, and have a good time.
I know at first glance the world of Harley-Davidson can be the farthest thing from “small”, but when it comes to Hot Metal Harley-Davidson® and the people that work here, I’d say we fit that category pretty well!